Video Isn´t Optional Anymore.
Your products aren't just items—they're lifestyle. Show them that way. Fashion isn't sold on product features. It's sold on aspiration, identity, and how your customer imagines themselves wearing your products. Flat product photos can't do that. But video with AI-generated models? That changes everything.
The Video Problem
The Problem:
Traditional model shoots are:
- Expensive: $1,500+ per shoot day
- Time-consuming: 4-8 weeks from booking to final assets
- Inflexible: Once shot, you can't change models, settings, or poses without reshooting
- Logistically complex: Coordinating models, photographers, locations, stylists, hair/makeup
The Result:
Most fashion brands can only afford 1-2 shoots per season. That means:
- Limited content
- Stale social media
- Products shown on hangers (not people)
Conversion rate without video
2,9%Conversion rate with video
4,8%Conversion rate increased
+66%Source: Wix Research, 2026
How We Solve It
1. Customers See Themselves
A product on a hanger = just a product.
A product on a person = a lifestyle, an aspiration, an identity.
Your customers don't buy clothes—they buy how those clothes make them feel.
2. Video Shows What Photos Can't
- Fabric movement (how does it flow when walking?)
- True fit (does it drape or cling?)
- Texture (is it soft, structured, flowy?)
- Styling context (how does it look layered or accessorized?)
3. Higher Engagement
Fashion videos on Instagram get 3x higher engagement than static images.
TikTok video content consistently outperforms static posts in engagement — often by several multiples.
4. Lower Return Rates
When customers understand fit, fabric, and style better = fewer "not what I expected" returns.
What We Recommend To Stores
We create photorealistic AI-generated models that match your brand's aesthetic. Then we place your products on those models in lifestyle settings—all from just product photos.
What This Means for You:
✔ Endless Variety
Want to show your dress on 3 different body types? Done. Different settings?
Easy.
✔ Total Control
Choose model ethnicity, age, style, pose, setting. No casting headaches.
✔ Speed
2-3 days from upload to delivery (vs. weeks for traditional shoots).
✔ Cost
Clearly predictable and consistent output price
✔ Scalability
Shoot your entire collection in days, not months.
Step 1: Pick 5–10 key products or outfits that best represent your brand (bestsellers, signature pieces, or new collection highlights).
Step 2: Decide where you’ll use the videos first: product pages, social (Reels/TikTok), or paid campaigns.
Step 3: Share your brand guidelines, target audience, and any reference looks you like.
Step 4: Review the first batch of videos, measure impact on conversions and engagement, then roll AI‑model videos out to the rest of your catalog.
You might be wondering: “Will AI models feel ‘fake’ next to our existing content?”
Done right, they won’t. AI generated models are directed to match your brand’s styling, posing, and lighting, so they look like a natural extension of your current photoshoots—not a different universe. Use real models where it makes sense for campaigns, and AI models to cover more products, sizes, and colors at a fraction of the cost.
Yes. In fact, that’s the whole point. Instead of scheduling new shoots, you can turn your current photo library into motion. As long as your images are sharp, without aggressive watermarks or text overlays, they’re usually ready for video. If something isn’t usable, you’ll be told before production starts so there are no surprises.
Smaller stores can afford to give video treatment to almost every product and quickly stand out from competitors. For large catalogs, focus on leverage: top revenue categories, seasonal collections, and hero products that drive your brand perception. In both cases, the principle is the same—prioritize where video will pay back fastest.
Most stores start seeing differences in the first 1–2 weeks after adding video to key products. Customers stay longer on the page, interact more with the media, and move to checkout with more confidence. Over time, this compounds: higher conversion on the same traffic, better ad performance, and more accurate demand signals for your catalog.
Unlike working with human models and agencies, there are no personality rights or day‑rates to negotiate. Once a video is delivered, you can typically use it across your e‑shop, ads, and social channels under clear, simple terms. That makes planning campaigns and repurposing content much easier.
Each product video is more than a single asset. Vertical formats (9:16) are perfect for social—TikTok, Reels, Shorts—where attention is won in the first second. Horizontal or square formats work better on product pages and desktop traffic. Minor edits—aspect ratio, intro hook, or CTA—turn one production cost into a full content system around each product.
The right time is usually “as soon as you see consistent traffic.” If a product page gets visitors every day, video has room to move the needle. Start where impact is highest: best‑sellers, high‑margin items, and products with frequent questions or returns.
No. The process is designed for founders, e‑shop managers, and lean teams. All you need is product knowledge and a sense of what matters to your customers. The heavy lifting—story structure, motion, editing—is handled for you, so you can focus on picking products and reading the results.
Good AI fashion content doesn’t scream “generated.” It should look like a professional shoot your brand could have done on its best day. Style direction, posing, and editing choices are all tuned to your guidelines, so the result feels like an extension of your existing imagery, not a random template.
Track a few simple metrics: conversion rate before vs. after video, time on page, add‑to‑cart rate, and return rate. If your average order value and traffic stay stable, any uplift here is directly tied to better product presentation. Over a few weeks, you’ll see which product categories respond the most.